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2023 Super Bowl: Rihanna’s halftime show emerges most-watched of all time



Rihanna‘s halftime performance at the 2023 Super Bowl game between Kansas City Chiefs and Philadelphia Eagles has become the “most-watched halftime show of all time.”

In the latest report by Nielsen, a media research and data analytics organization, Rihanna’s performance attracted a total number of 115.1 million viewers.

In February, the multi-award-winning singer took the stage in a half-zipped bright red baggy jumpsuit to entertain spectators at the game.

At the show, the musician also announced she was expecting her second child with rapper boyfriend A$AP Rocky while showing off a visible baby bump.

According to the adjusted report, the figure which was originally set at 113.1 million has now been improved by an additional two million due to “encoding irregularities as well as issues with out-of-home measurement.”

“I really appreciate their diligence in conducting the review and coming to the most correct number possible,” Michael Mulvihill, Fox Sports head of strategic and analytics, said.

“Super Bowl Sunday is the most difficult day for them because you have not just the scale but people are watching on English and Spanish, in and out of home, online and all of that has to be stitched together into a credible number.

“I give them credit for acknowledging the issue, being transparent about it, and get to the most correct number they can get to.

“It was a little deflating when it seemed like we didn’t get the record but now that we know that we did, it’s validating. It gives us pride in the year that we had.”

With the new report, Rihanna’s performance has surpassed the previous record set by Katy Perry’s halftime show during the 2015 game between New England and Seattle — which stood at 114,442,000 viewers, excluding streaming.

Nielsen’s revised report also revealed that the Super Bowl 57 Kansas City Chiefs and Philadelphia Eagles game has become the most-watched Super Bowl in history.

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